Transcript of video: One of the great marketing achievements of the last 50 years that I find truly interesting is the manufactured desire for the trainer, the sneaker, the pump. I remember in my late teens being highly manipulated by the marketing, the adolescent need to ‘fit in’, the…

There’s no doubt a sizeable proportion of the population of this country last weekend, and the weekends to follow, particularly as we edge towards Christmas will find themselves strolling around Bluewater and Lakeside Shopping Centre, Westfield Stratford City Mall and many others dotted around the country buying and consuming to…

Do you know who you are? Do you know why you behave in particular ways in different situations? Do you know what you are worth? Do you know where you fit in society? Do you see other people’s points of view easily? Do you understand the structure of society? Do…

Whilst the increase of energy prices is awful for many families across the UK and the world, it shouldn’t surprise us that the price of energy is rising, in fact we should be expecting this. Energy companies aren’t philanthropists, it’s their job, their role to make a profit. Their role…

Kai Motta writes about ‘throwaway’ culture in this extract from VIR(US) available on Amazon released 24 Sept. 2020 We could throw away that guilt, because we had learnt to throw away everything, for our culture was inherently built on obsolescence. Nothing anymore was of any value. Since the 1950s economists…

2. Business and User Goals As a UX consultant I would never start a project without defining the ‘Business’ and ‘User’ goals first. …

I have to be honest, before I went to Tenerife, I did hold a particular view of the island as being a tourist hell hole that served up English food, to English people who only spoke English and would never make the effort to speak any other nations language, but…

1. Human vs Machine How powerful is your computer? There is a strong chance your answer to this question will be along the lines of: I have an Apple Macbook with the new M2 chip and an 8-core CPU or I have a PC with an Intel 12-core Core i7–1260P. But that isn’t what…

Solidarity and understanding are two major components to recreating a better society. As it stands, we are easily divided by many things, one of them being wages. This has been highlighted in the media response to the strikes by the RMT in the last week. And it worked. Given that…